Table of Contents ( Volume 11, No. 4 (46) )


1. Editorial
Ethical Landmarks in Management, ec. Ioan Abrudan Technical University of Cluj-Napoca

2. Synthesis
The Growing importance of intrapreneurship and its impact upon the survival of companies

Prof.dr. Anca Borza, Drd. Veronica Maier – „Babeş-Bolyai” University of Cluj-Napoca

What is neuroeconomics? (I)

Ana-Maria Pușcașu, Florin Lungu – Technical University of Cluj-Napoca

Risk assessment:integrating qualitative and quantitative methods Monica Izvercianu, Larisa Ivaşcu – „Politehnica” University of Timişoara

Sensory systems and consumer behavior

Lect.dr. Carmen Gabriela Secară, Lect.dr. Flavius Meghişan – University of Piteşti

3. Studies and researches

Product development ontology (1). Information integration. Concepts Mircea Lobonţiu, Şef lucr. Adrian Petrovan – Technical University of Cluj‑Napoca, North University Centre of Baia Mare

A study of partnering between SMEs and NGOs in support of business sustainability,ec. Elena-Simina Lakatos, Dan Cândea – Technical University of Cluj‑Napoca

Evaluation of the economic competitiveness and its tertiary industries implications

Lector dr. Parfene Mihaela Dana – „George Barițiu” University, Brașov

Applicative marketing research regarding the impact of the political-legal factor on some SMEs in Romania Carmen Maria Trif (căs. Mureşan) - Technical University of Cluj‑Napoca, Drd.jr. Cristian Laurenţiu Pinte – Sports and Youth Department Hunedoara County,, ec. Adriana Mirela Sava,, ec. Laura Bacali – Technical University of Cluj‑Napoca

Interior decoration management’s eficiency for dental office spaces

Asist.dr. Radu-Andrei Moga - „Iuliu Haţieganu” University of Medicine and Pharmacy of Cluj-Napoca, Andrei Moga - Technical University of Cluj‑Napoca

Educational capital in the sustainabile development context Anca-Letiţia Cosma - Technical University of Cluj‑Napoca

The implications of technical and technological progress in the emergence of virtual organizations

Asist.dr. Alexandru Ionuț Roja - West University of Timișoara

4. Methodology
Forecasting as modelling instrument applied in supply chain management, Camelia Ioana Ucenic, Daniel Filip – Technical University of Cluj‑Napoca

Entrepreneurial training in the construction field

Şef Ovidiu Gavriş – Technical University of ClujNapoca

A functional-integral model for price fluctuations in a single commodity market

Prof.dr. Nicolae Lungu, Şef lucr.dr. Sorina Anamaria Ciplea – Technical University of Cluj‑Napoca

A comparative study regarding similarities between organizational performance measurement models Bogdan Mircea Cardoș, Ioan Simion Dan – Technical University of Cluj‑Napoca

Research project evaluation Maria-Mihaela Suărăşan, Felicia Diana Nicoară – National Institute for Research and Development of Isotopic and Molecular Technologies Cluj-Napoca, Technical University of Cluj‑Napoca,,ec. Andreea Maier – Technical University of Cluj‑Napoca

Marketing performance measurement,ec. Adriana Mirela Sava,,ec. Laura Bacali, Carmen Maria Trif (Mureşan) – Technical University of Cluj-Napoca

A qualty matrix for 3R’s in reengineering management process

Lector Grațiela Dana Boca – Technical University of Cluj-Napoca, North University Centre of Baia Mare

Creating a simulation model for the production of small series and unique Daniel Filip,, Camelia Ioana Ucenic, Şef Violeta Firescu – Technical University of Cluj-Napoca

6. Cases
Evolutions of the trade mark, logo and promotion slogan of Dacia firm Sorin Șuteu,,ec. Laura Bacali – Technical University of Cluj‑Napoca

7. Signal
8. Reviews
Management and ethics

Lector dr. Nicoleta Dorina Racolţa-Paina – „Babeş-Bolyai” University of Cluj-Napoca

9. Personalities
Lillian Moller Gilbreth “mother of modern management”

Drd. Paul Dan Sitaru – Technical University of Cluj-Napoca

IN MEMORIAM MOISE ŢUŢUREA, ing. Dan Miricescu – “Lucian Blaga” University of Sibiu



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