A QUANTITATIVE STUDY ON THE ORGANIZATION OF MARKETING ACTIVITY IN ROMANIAN ENTERPRISES

Authors

  • Andra-Emanuela CHIOREAN (PLEȘA) Department of Management and Economic Engineering, Faculty of Industrial Engineering, Robotics and Production Management, Technical University of Cluj-Napoca, B-dul Muncii 103-105, România
  • Raul Ionuț RITI Department of Management and Economic Engineering, Faculty of Industrial Engineering, Robotics and Production Management, Technical University of Cluj-Napoca, B-dul Muncii 103-105, România
  • Laura BACALI Department of Management and Economic Engineering, Faculty of Industrial Engineering, Robotics and Production Management, Technical University of Cluj-Napoca, B-dul Muncii 103-105, România

DOI:

https://doi.org/10.71235/rmee.205

Keywords:

marketing activity, digitalization, sustainability, marketing structure, environmental awareness

Abstract

This paper presents the results of a quantitative study on the organization of marketing activity in Romanian enterprises. The research investigates key aspects such as marketing structure, human resources, budgets and types of marketing activities carried out. Particular attention is given to the implementation of digital and green marketing practices. In the current Romanian context, shaped by rapid digitalization and increasing concern for sustainability, the study explores the role of digital tools in modern marketing strategies and the use of green marketing to raise environmental awareness, highlighting both the benefits and the challenges associated with their implementation. The findings provide useful insights to marketing professionals, helping them better understand the motivations, barriers, and ways to align their strategies with current market trends. The study emphasizes the importance of integrating innovative and sustainable approaches to ensure long-term organizational success.

References

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Published

2025-06-30

How to Cite

CHIOREAN (PLEȘA), A.-E., RITI, R. I., & BACALI, L. (2025). A QUANTITATIVE STUDY ON THE ORGANIZATION OF MARKETING ACTIVITY IN ROMANIAN ENTERPRISES. Review of Management and Economic Engineering, 24(2), 138–150. https://doi.org/10.71235/rmee.205

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