A QUANTITATIVE STUDY ON THE ORGANIZATION OF MARKETING ACTIVITY IN ROMANIAN ENTERPRISES
DOI:
https://doi.org/10.71235/rmee.205Keywords:
marketing activity, digitalization, sustainability, marketing structure, environmental awarenessAbstract
This paper presents the results of a quantitative study on the organization of marketing activity in Romanian enterprises. The research investigates key aspects such as marketing structure, human resources, budgets and types of marketing activities carried out. Particular attention is given to the implementation of digital and green marketing practices. In the current Romanian context, shaped by rapid digitalization and increasing concern for sustainability, the study explores the role of digital tools in modern marketing strategies and the use of green marketing to raise environmental awareness, highlighting both the benefits and the challenges associated with their implementation. The findings provide useful insights to marketing professionals, helping them better understand the motivations, barriers, and ways to align their strategies with current market trends. The study emphasizes the importance of integrating innovative and sustainable approaches to ensure long-term organizational success.
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Copyright (c) 2025 Andra-Emanuela CHIOREAN (PLEȘA), Raul Ionuț RITI, Laura BACALI
This work is licensed under a Creative Commons Attribution 4.0 International License.
