ASPECTS REGARDING THE PERCEPTION OF SME DECISION-MAKERS ON ARTIFICIAL INTELLIGENCE
DOI:
https://doi.org/10.71235/rmee.219Keywords:
business management, artificial inteligence, business innovation, entrepreneurshipAbstract
Artificial Intelligence is expected to influence the biggest change in the history. Adapting to the new socio-economical behavior requires resources, energy, and focus. This paper examines essential insights gathered from decision-makers in Romanian SMEs regarding the role of Artificial Intelligence in business development. While it is still hard to estimate the whole impact of AI in the economic environment, some aspects are already concerning decision makers in companies. We argue that, while managers increasingly recognize the strategic potential of AI, its implementation remains constrained by organizational barriers and resistance to change. For this reason, our research focuses on respondents who are familiar with both the opportunities offered by AI and the internal challenges that hinder its adoption, aiming to highlight the gap between awareness and effective integration.
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Copyright (c) 2025 Claudiu Ioan ABRUDAN, Adrian COVASA, Paul BARU, Ioan Simion DAN
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