Table of Contents ( Volume 10, No. 2 (40) )


1. Editorial
Why do I think Romania should „produce” engineers, ec. Ioan Abrudan – Technical University of Cluj-Napoca
2. Synthesis
Communicative competence – a main goal in foreign languages teaching
Conf.dr. Alexandra Florenta Costin – Technical University of Cluj-Napoca
The role of marketing in microcredit institutions
Lector drd. Roxana Florenta Săvescu – „Lucian Blaga” University of Sibiu
Resource allocation within a project using heuristic algorithm

Lector, ing. Carmen Gasparotti – “Dunărea de Jos” University of GalaŃi

Best practices for logistics outsourcing management in Romanian transportation firms

Asist.dr. Emil Crisan, Drd. Delia-Alexandra Butilcă, Asist.drd. Irina Salantă, Prof.dr. Liviu Ilies – „Babes Bolyai” University of Cluj-Napoca

3. Studies and researches
Importance of the marketing mix components in the context of Romanian firms’ marketing performance, ec. Adriana Mirela Bodea (Sava),, ec. Laura Bacali – Technical University of Cluj-Napoca
The prevalence of innovation in the north-west region of Romania – 2nd Part Daniela Maria Muntean, Roxana Mirela Găzdac – Technical University of Cluj-Napoca
Pros and cons of corporate social networking
Ec. Laviniu Chis – MICROIMO IFN SA, Mihai Florin Talpos – IMOFINANCE SA
Study regarding the coordinates of the Romanian entrepreneur from the perspective of the pro sustainable development behavior Georgiana Simona Oprea – Technical University of Cluj-Napoca
The importance coefficients influence on the typological nucleus components and on the games value Ionut Adrian Chis – Technical University of Cluj-Napoca
Modern concepts in human resources management
Drd. Olimpiu Moldovan – Technical University of Cluj-Napoca
The use of marketing research as a support in achieving statistical analyses in SPSS Carmen Maria Trif,, ec. Laura Bacali – Technical University of Cluj-Napoca
The psychological implications behind the marketing strategies that aim to predetermine costumer’s behavior
Dr. Mihai-Octavian Naghiu – Technical University of Cluj-Napoca
4. Methodology
Personnel policies and production in a company producing electrical wiring (2)
Sef, ec. Ancuta Bălteanu – University of Pitesti
Multicriterial regional competitiveness indicator – a new approach for the 2014-2020 programming period
Drd. Oana Eugenia Lahman – Academy of Economic Studies, Drd. Valentina Voinea, Drd. Paul Stefan Naidin – „Valahia” University of Târgoviste
The modelling of certain production processes in the pharmaceutical industry Dragos Marian – Technical University of Cluj-Napoca
Decision methods based on the simulation technique applied to marketing Călin Bordea – Technical University of Cluj-Napoca
Country rating – case study, Romania
Prep.drd. Dragos – Tudor Vana – Technical University of Cluj-Napoca, Ec. Tudor Niciporuc – „Babes Bolyai” University of Cluj-Napoca
5. Students Debute
Organization of time: the major problem of my generation
George-Lucian Suba – 1st year student, Economic Engineering – Technical University of Cluj-Napoca
6. Pages dedicated to AUF
La région juste et grande- vue globale sur le processus de développement durable de la région d’Auvergne France (le journal d’une d’expérience vecu à l’Hexagonne)
Andrei Tigănas – Étudiant en doctorat, Université Technique de Cluj-Napoca, Roumanie

7. Cases

Case study: Florian Moldoveanu & Pilon ltd (D) Carmen Aida Hutu, Silvia Avasilcăi – „Gheorghe Asachi” Technical University of Iasi

8. Signal
9. Reviews
The general theory of employment, interest and money
Prof. Aurelian Simionescu – University of Petrosani
10. Personalities
Donald Schön – a pioneer in organizational learning Ioan Simion Dan – Technical University of Cluj-Napoca

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