THE KEY ELEMENTS OF A BUSINESS MODEL ON THE OPTICAL MEDICAL DEVICES MARKET IN ROMANIA

Abstract

Today, business model research is becoming more and more popular in both academic and professional communities. The need to research business models is due to the need of the business environment for new sources of growth and consolidation of competitiveness in a dynamic market. While the definition of the business model concept has been among the priority tasks of the leading researchers in the field, the definitions have been the subject of much debate and a generally accepted definition has not yet emerged. In Romania there are few materials (articles and books) developed by Romanian researchers in academia on the issue of business models. To understand the essence of the business model concept, we will approach the definitions developed by wellknown authors in the field of theoretical research and we will seek to identify the key elements of the business model. Based on these we will formulate an optimal definition for a business model. Deepening the research of published business models makes it possible to evaluate them and identify a direction for improvement in a specific area, the market of optical medical devices in Romania.