STRATEGIC MANAGEMENT IN SMALL BUSINESSES DURING COVID-19

Abstract

During the pandemic period, strategic planning and thinking are very important elements for continuing the organizational activity. These activities are part of the strategic management that is approached in most organizations. Strategic planning is the input for strategic thinking. Planning is the analytical part, it includes a series of procedures and control mechanisms that are used in the development, implementation, and monitoring of competitive strategies. In other words, strategic planning revolves around strategic thinking or strategy setting. During the covid-19 pandemic every company have suffered, especially small businesses. Following the research of the specialized literature and the results of a questionnaire applied to different industries we tried to see how small businesses could improve their activity.