ASPECTS REGARDING THE CONSUMERS’ BEHAVIOR WHEN SHOPPING ONLINE CLOTHING PRODUCTS, DURING THE PANDEMIC PERIOD

Roxana Carmen CORDOŞ; Dan George BALUŞ; Călin Ciprian OŢEL

doi:10.71235/rmee.56

Vol. 21 No. 4 (2022), Articles

Vol. 21 No. 4 (2022)

ASPECTS REGARDING THE CONSUMERS’ BEHAVIOR WHEN SHOPPING ONLINE CLOTHING PRODUCTS, DURING THE PANDEMIC PERIOD

Articles

https://doi.org/10.71235/rmee.56

Published 2022-12-30

Roxana Carmen CORDOŞ⁺⁻
Dan George BALUŞ⁺⁻
Călin Ciprian OŢEL⁺⁻

Roxana Carmen CORDOŞ

Management and Economic Engineering, Faculty of Industrial Engineering, Robotics and Production Management, Technical University of ClujNapoca, Bd. Muncii 103-105, Romania,

Dan George BALUŞ

Technical University of Cluj-Napoca, Bd. Muncii 103-105, Romania,

Călin Ciprian OŢEL

Management and Economic Engineering, Faculty of Industrial Engineering, Robotics and Production Management, Technical University of ClujNapoca, Bd. Muncii 103-105, Romania, Management and Economic Engineering, Faculty of Industrial Engineering, Robotics and Production Management, Technical University of ClujNapoca, Bd. Muncii 103-105, Romania,

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Keywords

consumers’ s behavior
clothing products
online shopping
decision
pandemic period

How to Cite

CORDOŞ, R. C., BALUŞ, D. G., & OŢEL, C. C. (2022). ASPECTS REGARDING THE CONSUMERS’ BEHAVIOR WHEN SHOPPING ONLINE CLOTHING PRODUCTS, DURING THE PANDEMIC PERIOD . Review of Management and Economic Engineering, 21(4), 286–292. https://doi.org/10.71235/rmee.56

Abstract

This paper analyses the behavior of fashion online consumers in Romania during the pandemic period on decisions related to the purchase of clothing, by studying the responses of the respondents to a questionnaire, collected in 2021, also by studying international trends in the environment, industry or society, in order to better understand the needs and desires of the consumers, the dynamics and direction of the changes.

https://doi.org/10.71235/rmee.56

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ASPECTS REGARDING THE CONSUMERS’ BEHAVIOR WHEN SHOPPING ONLINE CLOTHING PRODUCTS, DURING THE PANDEMIC PERIOD

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