Keywords
consumers’ s behavior
fashion
online shopping
SPSS
pandemic/post-pandemic period
fashion
online shopping
SPSS
pandemic/post-pandemic period
How to Cite
CORDOŞ, R. C., & BALUŞ, D. G. (2022). COMPARATIVE ANALYSIS BETWEEN THE PANDEMIC AND POST-PANDEMIC PERIOD REGARDING ONLINE SHOPPING FOR FASHION . Review of Management and Economic Engineering, 21(4), 312–317. https://doi.org/10.71235/rmee.59
Abstract
This scientific article underlines some conclusions that have been taken after a marketing research, based on a questionnaire, collected in two stages, the first one in 2021 and the second one in 2022. The objective of the research has been to underline the potential changes that might appear during the post-pandemic period, in comparison to the pandemic one, with respect to the fashion consumers’ behavior in the online environment.
This work is licensed under a Creative Commons Attribution 4.0 International License.