MODALITIES OF OPERATIONALIZATION OF MANAGEMENT IN THE CONTEXT OF DIGITALIZATION OF INFORMATION

Abstract

The scientific paper presents relevant aspects about both the existing management of the central public administration level, and the essential management principles that should be the foundation of building any management strategy for a public institution. Issues related to current communication trends used by public service beneficiaries in relation to central public institutions were addressed. The proposed research is focused on the issues of the communication system within the management process at the level of a public institution. Some of the reports prepared by the central public authorities were analyzed, in order to highlight the tendency of citizens to often use technology in the process of communicating with public institutions. The need for public service beneficiaries to use information technology can lead to fast and efficient communication, and ultimately to the effectiveness of the system. We also took account of the predictions of sociologists who came to the conclusion that certain types of future generations are foreshadowed, but also special principles, which may be nodal in an organization of the future. The digitalization of public services is a reality that cannot be denied and must be accepted and assumed by the management of all public institutions and beyond. Only in this context the quality of public services will be improved, by implementing the digitization process, depending, to a large extent, on the degree of application of public policies that emphasize the decisive role of information technology. All these aspects are explained in this scientific paper.